Before Ali Khan Lalani opened General Assembly pizzeria on Adelaide St. W. last month, he knew he had to set his pies apart from the certified Neapolitan, wood-fire pizza trend that has inundated Toronto since Pizzeria Libretto opened in 2008. So Lalani called “Pizza Czar” Anthony Falco to help create a distinctly Toronto style of pizza. Falco is a pizza consultant. He built his reputation when he was the pizza chef at Roberta’s, a popular Italian-American restaurant in Brooklyn. For the past two years, the 38-year-old native of Austin, Texas, has helped pizzeria owners from Iowa to Tiruchchirappalli and Bogota to Kuwait City perfect and enhance their pies using local flavours and ingredients. Lalani approached Falco when he was in Toronto last summer serving his pizzas at a pop-up.